https://www.stephaniedebeer.com/foonda-scholarship-onboarding daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Foonda App https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Foonda App https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Foonda App https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/b6fae980-78f8-42f4-b0be-fb488bff6d38/test.jpg Foonda App https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/56753220-9ecd-4915-a560-6b7b983f6e0e/Foonda+flow+chart.jpg Foonda App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/bfc1ca0c-2cb0-4cf1-a0ef-5303efa7cd88/Screenshot+2021-11-22+at+14.33.36.jpg Foonda App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/a2593bcd-563f-4fcc-8e4f-f01f28188eb1/journey+foonda.jpg Foonda App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.stephaniedebeer.com/contact daily 0.75 2021-11-22 https://www.stephaniedebeer.com/personal-financial-management daily 0.75 2026-01-24 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Personal Financial Management https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Personal Financial Management https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Personal Financial Management https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/4aaa279c-f0f6-40d0-b354-57c9b2fb1c74/Screenshot+2021-11-21+at+15.18.53.jpg Personal Financial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/110b65de-61e1-4126-9c0f-2d0b7fe0b4c9/Screenshot+2021-11-21+at+15.17.22.jpg Personal Financial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/baab4380-a568-4179-8b43-d38d67fa319f/Screenshot+2021-11-21+at+16.14.25.jpg Personal Financial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/1aa8317b-e732-474c-854e-71548aba3e50/Screenshot+2021-11-21+at+16.16.53.png Personal Financial Management - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/e6376d04-a162-453c-85b2-4f6c770b7ffb/Screenshot+2021-11-21+at+16.04.25.jpg Personal Financial Management - Make it stand out Behavioural based segments Behaviour: Financially reactive. "Budgeting" feels restrictive and scary. Product Need: Spend Tracking. They don't need a planner; they need a rear-view mirror to understand where their money went. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/6bc43846-a91b-4ce4-bbda-067a595b9322/Screenshot+2021-11-21+at+16.03.05.jpg Personal Financial Management - Make it stand out Value: Financial planning vs Spend tracking Behaviour: Financially curious. Starting to earn and wanting to optimise. Product Need: Peer Comparison. They are highly receptive to "benchmarking" (e.g., "You spend less on food than people like you") as a motivation tool.. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/3c11ca8b-10d9-4ec0-9d89-c69efd5be6e2/Screenshot+2021-11-21+at+15.58.03.jpg Personal Financial Management - Make it stand out Peer comparison as a financial benchmark Behaviour: Financially proactive. Managing complex assets or family needs. Product Need: Forecasting. They want tools to project future wealth and manage liquidity. https://www.stephaniedebeer.com/home daily 1.0 2026-02-04 https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/fbc6ab32-9235-4101-8d44-98bb2dcf33f8/drib+1.png Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/050dfd34-11ff-4d78-addf-583fe76d57de/Flance+prodile.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/1637588060940-MIDWPAJ2WQGGJTN051LZ/Dapr.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/1637588102606-YTKOVC55R5Z284MXJWDP/Video%2BPlay%2Bprofile.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/94e861d1-3e3d-417e-8394-e047d2019a3c/Esri.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/dfbb51ce-e3c8-4246-a755-d0d9f05a7b03/Frame+5.png Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/f79d21ae-27cd-4379-b3d6-d20a961bf65b/Lighthouse+desktop.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/c10408c0-5bc1-46af-8576-b077de840204/Hotdesk.jpeg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/edc16e60-d1ec-47f6-8fb0-e822e4f8d53e/Vlive.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/b6fae980-78f8-42f4-b0be-fb488bff6d38/test.jpg Home https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/fbd4b725-bba1-4c22-878c-c844b43107db/headshot+%282%29.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/32429161-b0a3-4d89-838d-8fd341cd67c7/Screenshot+2024-08-22+at+13.24.17.jpg Home #1 Designing trust for high-value bookings A collection of small A/B tests to reduce "Fear of Loss" in high-stakes asset marketplaces. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/7aebf3f4-cad8-46a2-918b-f690e1231b14/Screenshot+2021-11-21+at+14.09.48.jpg Home #2 Designing for financial confidence: Beyond the balance sheet A product discovery study on cashflow behaviours to improve financial inclusion in a country with low financial literacy. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/b2fda694-741a-4b4e-977a-e8e714e24983/FoondaBursaryApp_StephaniedeBeer.jpg Home #3 Reducing friction in high-data onboarding for scholarships Helping students gain scholarships with empowering and simple tools to build the best application (KYC conversion) . https://www.stephaniedebeer.com/trust daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Trust https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Trust https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Trust https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/dc3689d4-0375-4f9e-add3-8dc0acae5078/Screenshot+2024-08-09+at+13.22.36.png Trust - Make it stand out Scroll depth map https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/cc38bb16-c66a-4e11-b342-14eb3242cd53/Screenshot+2024-08-09+at+13.22.48.jpg Trust - Make it stand out Visual funnel and conversion analysis https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/266e01b6-54e0-4344-ade0-6d40b95a1c37/Screenshot+2024-08-22+at+13.15.23.png Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/63e62baa-9b8a-4ca4-8351-93bc64ec86d3/Screenshot+2024-08-22+at+13.15.55.png Trust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/896c8bba-4436-4368-91da-b1cf1cbba1b4/Screenshot+2024-08-19+at+22.07.38.png Trust https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/c07319a2-c706-43af-ade2-cbc7598320c6/Untitled.png Trust - Conversion of viewed to message sent increased by 18,9% The most noteworthy change we have observed is the increase in the conversion to inquiries sent. Interestingly, we have not witnessed a corresponding increase in the conversion percentage to payment started. https://www.stephaniedebeer.com/home-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5cfa6e27cbb206000190cda7/1560018061726-4NAMH4RJ105SZAHLDXT1/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5cfa6e27cbb206000190cda7/1560447935792-PAK3A9XLILAKTS6OIVIY/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5cfa6e27cbb206000190cda7/1560018111434-GQGJF3GXZP90MVOI3D3B/image-asset.jpeg Home https://www.stephaniedebeer.com/flex daily 0.75 2026-03-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Flexible Seach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Flexible Seach https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Flexible Seach https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/32c0909d-f9c6-4aef-8438-8710b92302d5/screenshots.png https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/8980cbaf-1d51-4bb5-a349-13f2ebb54da4/Screenshot+2026-03-09+at+09.15.34.png https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/266e01b6-54e0-4344-ade0-6d40b95a1c37/Screenshot+2024-08-22+at+13.15.23.png Flexible Seach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6199fcd0d6f966685f230e26/63e62baa-9b8a-4ca4-8351-93bc64ec86d3/Screenshot+2024-08-22+at+13.15.55.png Flexible Seach - Make it stand out Whatever it is, the way you tell your story online can make all the difference.